“native home screen inventory” should be a powerful solution to drive #Brand #Reach while extra layers in the #Marketing #Funnel would be needed to drive the #Target #Audience to #Conversion or #Engagement while relatively high #CPM is an opportunity on the #Publisher side. https://news.samsung.com/us/samsung-ads-easier-brands-advertise-programmatically-home-screens-1-global-tv-brand/