AI has become part of the B2B buying journey – buyers are now relying on it to compare solutions, build shortlists, and inform final purchasing decisions.
We surveyed 600+ U.S. B2B professionals to understand how AI is reshaping vendor selection. The results show AI is… pic.twitter.com/SIMuva4fsk— Semrush (@semrush) July 27, 2026
A great source of data from Semrush. How can we apply this to our service to our customers?