“the emphasis on efficiency stifles creativity and growth in the long term.” In this era of #AI, our focus on #creativity may need to shift partly to ‘how we use AI’.

https://www.forrester.com/press-newsroom/forrester-nine-in-10-us-marketing-agencies-use-ai-to-cut-costs-at-the-expense-of-creativity/ “the emphasis on efficiency stifles creativity and growth in the long term.” In this era of #AI, our focus on #creativity may need to shift partly to ‘how we use AI’.