Are we cutting through the noise in #Marketing in #Japan? #Dentsu reported that in 2025 #OOH grew 105.3% YoY and #Transportation which includes #OOH type #Advertisement rose 108.6% YoY. https://www.dentsu.co.jp/knowledge/ad_cost/2025/media4.html One of the #strategy is to be where #brands aren’t yet to stand out.