@LINEBIZ_JP guide to develop #Advertisement #Creative to add friendshttps://creativelab-tips.line.me/ja/CPF_trend_202503-05/ Clear #Value #Proposition and #Layout customized to #Device seem to continue to be the key to successful #Creative
Author Archives: Taro Kaji
When AI Overviews appear, some studies show users click external sites only ~8% of the time
#ChatGPT tells me that “When AI Overviews appear, some studies show users click external sites only ~8% of the time versus ~15% without AI summaries.”. This shows how much the #Audience are leaning in towards the responses #AI #Technology provides.
Emergence of #AI #Search has brought about disruptions in the #Traditional #Search space
Emergence of #AI #Search has brought about disruptions in the #Traditional #Search space. Because the #Audiences are able to deal with their needs through #AI interactions, there are less #Clicks on the #Traditional #SERP, #browsing after #Clicks etc. before making decisions.
#LTV is #LifeTime #Value but
#LTV is #LifeTime #Value but is usually condensed to specific period of time for #Marketing #Campaign #Optimization using #CAC #Customer #Acquisition #Cost to essentially measure #ROI
increase presence on #AI #Search
What are we doing today to increase presence on #AI #Search? Trusted, intent driven content leveraging long tail queries, with structure using summaries etc. seem to be some of the keys.
When do you use @Pinterest ? For #Outfit ?
When do you use @Pinterest ? For #Outfit ? They released 2026 Marketing Moments Guide which we can use to plan for opportunities to be in front of our target #Audience when they need our #service the most. https://business.pinterest.com/blog/pinterest-brand-moments-guide-2026/
With #AI #Search leading #Audience #Journey, #Paid #Search can now be leveraged to fill in where #AI is unable to fulfill
With #AI #Search leading #Audience #Journey, #Paid #Search can now be leveraged to fill in where #AI is unable to fulfill: “Value Prop that differentiates from the #competitors” and “#1stParty #Audience #Data that can be used to reach #Target #Audience” https://searchengineland.com/paid-search-pivots-google-ai-overviews-470193
AI #Search is disrupting the #Marketing #Funnel
#AI #Search is disrupting the #Marketing #Funnel where the #Audience receive feedback for inherent issues, receive options to solve issues in one interface before making decision. #Advertisement and #SEO across #Funnel can still be used to influence behaviours on #AI #Search
Query are becoming more #Conversational with longer queries sometimes in sentences
Users #Search #Behaviors are changing – due to the emergence of #AI #Search, the #Query are becoming more #Conversational with longer queries sometimes in sentences
“VAST tags package all video serving files, companions, and tracking pixels for delivery into the publisher’s video player.”
“VAST tags package all video serving files, companions, and tracking pixels for delivery into the publisher’s video player.” https://support.google.com/campaignmanager/answer/3311603?hl=en#zippy=%2Cabout-vast-in-campaign-manager Amazing #Technology ! @GMktgPlatform