For #OOH #DOOH in #Korea it becomes more powerful when the #creative generates #social #sharing or is connected to a physical activation. https://www.oohnews.co.kr/jemogeobseum-363/
Are we cutting through the noise in #Marketing in #Japan?
Are we cutting through the noise in #Marketing in #Japan? #Dentsu reported that in 2025 #OOH grew 105.3% YoY and #Transportation which includes #OOH type #Advertisement rose 108.6% YoY. https://www.dentsu.co.jp/knowledge/ad_cost/2025/media4.html One of the #strategy is to be where #brands aren't yet to stand out.
When considering #Advertisement on #CTV #Connected #TV in #Korea, #Samsung and #LG are the #Placement #Platform we should think about first.
When considering #Advertisement on #CTV #Connected #TV in #Korea, #Samsung and #LG are the #Placement #Platform we should think about first. https://dpg.danawa.com/mobile/news/view?boardSeq=130&listSeq=6015027
It enables #Advertisers #Brand #Advertisement #Agency to #Buy multiple #Media #Placements through their #Platform for Korea TV Ad Buy
For #Korea #TV #Advertisement https://www.motiv-i.com/en may be an option to consider. It enables #Advertisers #Brand #Advertisement #Agency to #Buy multiple #Media #Placements through their #Platform
#Korea is different from other #Markets where #Naver is still strong against #Google
"Naver's rebound in its market share was driven by the company's AI search tools that provide up-to-date information on areas that include health and stock markets." https://en.yna.co.kr/view/AEN20260104002400320 #Korea is different from other #Markets where #Naver is still strong against #Google
https://search.yahoo.co.jp/chat seems to be another #AI #Search platform which is part of the #Yahoo #Japan and #Line #Ecosystem I have used it and it seems to be geared more towards assisiting #Daily #Events rather than #Business needs.
https://search.yahoo.co.jp/chat seems to be another #AI #Search platform which is part of the #Yahoo #Japan and #Line #Ecosystem I have used it and it seems to be geared more towards assisiting #Daily #Events rather than #Business needs.
#Korea #Taxi #DOOH seems to be strong in #Engagement as well without distractions that we may experience elsewhere.
https://www.kakaomobility.com/ads #Korea #Taxi #DOOH seems to be strong in #Engagement as well without distractions that we may experience elsewhere.
Exciting #DOOH implementations in #Korea “a single piece of content is displayed sequentially across six digital billboards connected like a belt—was more effective in delivering messages”
Exciting #DOOH implementations in #Korea "a single piece of content is displayed sequentially across six digital billboards connected like a belt—was more effective in delivering messages" https://view.asiae.co.kr/en/article/2026071410063318923
OOH at the airport in Japan
OOH at the Narita airport in Japan is one of the most strategic placements to drive brand awareness and engagement. Quiet seasons without distractions when the travellers are relatively more positive and receptive to things that are new. https://www.narita-airport.jp/ja/company/business/advertising
Less distractions, relaxed envirtonment, more focus on the #Advertisement #Video
One of the #Placement to consider for #DOOH in #Japan is #Taxi Less distractions, relaxed envirtonment, more focus on the #Advertisement #Video https://www.youtube.com/watch?v=RnxBVV9tnjw