Category Archives: Uncategorized

Users #Search #Behaviors are changing – due to the emergence of #AI #Search, the #Query are becoming more #Conversational with longer queries sometimes in sentences

“VAST tags package all video serving files, companions, and tracking pixels for delivery into the publisher’s video player.” https://support.google.com/campaignmanager/answer/3311603?hl=en#zippy=%2Cabout-vast-in-campaign-manager Amazing #Technology ! @GMktgPlatform

One of the #Benefit of #Google #CampaignManager360 is centralized management of #Advertisement #Creative for #DispayVideo360 and other #DSP

Approximately 1 out of 10 in #Japan now use @Pinterest https://www.comnico.jp/we-love-social/sns-users

Interesting article on #B2B #Lead #Generation in #Japan which may apply to other #Market #Offline #Seminars may reach large number of #Audience but may not reach #DecisionMakers . #Roundtable #Discussions at the #Executive level may provide #opportunity https://ad.sbbit.jp/blog/53

I have been using multiple #Generative #AI #Design #Tools where some give you the option to “regenerate” where others may only give you the option to click through to see “similar versions of the first output”.

@LINEBIZ_JP @yahoo_marketing recently released another best practice that showcase examples with specific tips on how to effectively engage the target #Audience https://creativelab-tips.line.me/ja/trend_report_202604/

Sometimes, browsing the #Career section of #Brand help us to understand the direction they are taking. I was led to check @figma and found that @Accenture is one of their top #Account

I received an email from @Shutterstock with a subject: “How to build creative that converts” – this caught my attention. Have we challenged ourselves as #Marketers to develop a #Creative without the complementing #Copy to #Convert ?

#App #Payment features on #Platform like #Naver #Kakaotalk enable #Brand to #Advertise #FullFunnel from #Awareness #Consideration #Purchase all in one #Platform