Category Archives: Uncategorized

Generally speaking, #Japan #Copy compared to #Korea may have more modest approach. https://kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002395373 This may relfect the #Communication #Conversation styles that may need to be reflected in the #Marketing #Communication #Strategy

Generally speaking, #Japan #Copy compared to #Korea may have more modest approach. https://kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002395373 This may relfect the #Communication #Conversation styles that may need to be reflected in the #Marketing #Communication #Strategy

#Culture #Expectations in #Japan #Market may be revealed in this #article where Japanese “increasingly expect brands to respect their data privacy while also delivering relevant content,” https://gumgum.com/press-releases/jp-pulse-check tatemae (建前) and honne (本音) #Culture keeping certain distance?

#Culture #Expectations in #Japan #Market may be revealed in this #article where Japanese “increasingly expect brands to respect their data privacy while also delivering relevant content,” https://gumgum.com/press-releases/jp-pulse-check tatemae (建前) and honne (本音) #Culture keeping certain distance?

One element unique in #Japan in #Purchase #Funnel is #Research #Consideration phase where #Observation of others’ #behaviours play a comparatively strong role in influencing #Purchase in Japan. It is very likely rooted in the #Herd #Mentality.

One element unique in #Japan in #Purchase #Funnel is #Research #Consideration phase where #Observation of others’ #behaviours play a comparatively strong role in influencing #Purchase in Japan. It is very likely rooted in the #Herd #Mentality. https://link.springer.com/article/10.1007/s11299-023-00298-y

Have you noticed anything unique about the #Japan #Market when it comes to #Landing #Page #Design ?Denser #layout, more #promotional #text, and stronger #visual emphasis may be some of the elements.

Have you noticed anything unique about the #Japan #Market when it comes to #Landing #Page #Design ?Denser #layout, more #promotional #text, and stronger #visual emphasis may be some of the elements.

In #Korea #app used the longest in 2025 was #YouTube (114 billion minutes) and …

In #Korea #app used the longest in 2025 was #YouTube (114 billion minutes) and#Naver #Webtoon (5.2 billion minutes). https://www.openads.co.kr/content/contentDetail?contsId=18145 Popularity of #Comic is unique in this #market This is one factor we should consider when choosing #Publisher for #Advertisement

“Japan recorded 1.55 sessions per user on day 0 for comic apps, surpassing global (1.52) and U.S. (1.3) averages.” Though the report may not speak specifically to #SSP #Japan has a unique position where #comic #apps play a key role in driving #performance

https://www.adjust.com/blog/japan-app-trends-2025 “Japan recorded 1.55 sessions per user on day 0 for comic apps, surpassing global (1.52) and U.S. (1.3) averages.” Though the report may not speak specifically to #SSP #Japan has a unique position where #comic #apps play a key role in driving #performance

@YouTube #Advertisement may well be used to drive #Audience #Reach but #Line in #Japan and #Kakaotalk in #Korea may be used to drive #Audience #Engagement as the #Users use these platforms for #Daily #Communication

@YouTube #Advertisement may well be used to drive #Audience #Reach but #Line in #Japan and #Kakaotalk in #Korea may be used to drive #Audience #Engagement as the #Users use these platforms for #Daily #Communication https://www.lycbiz.jp/en/ https://global.business.kakao.com/en/info/displayads/

For #OOH #DOOH in #Korea it becomes more powerful when the #creative generates #social #sharing or is connected to a physical activation.

For #OOH #DOOH in #Korea it becomes more powerful when the #creative generates #social #sharing or is connected to a physical activation. https://www.oohnews.co.kr/jemogeobseum-363/

Are we cutting through the noise in #Marketing in #Japan?

Are we cutting through the noise in #Marketing in #Japan? #Dentsu reported that in 2025 #OOH grew 105.3% YoY and #Transportation which includes #OOH type #Advertisement rose 108.6% YoY. https://www.dentsu.co.jp/knowledge/ad_cost/2025/media4.html One of the #strategy is to be where #brands aren’t yet to stand out.