Before we look into the digital marketing strategy that we can see for each of the brands, I would first like to look into the area of missed opportunity.
As you can see below, コーデ which means coordinating clothes in Japanese, is seeing a strong rise in search interest compared to keywords like fashion, men’s fashion and ladies’ fashion in Japanese. This shows that audience primary interest has become what the fashion leaders are wearing and how they are coordinating the clothes to look stylish. This seems to be one of the primary starting points for the Japanese consumers in their purchase journey.
However, I am currently not seeing any of the brands command the top position of the organic search ranking for the keyword コーデ which means coordinating clothes in Japanese.
In the next post, I would like to look into their presence in Pinterest, one of the largest social medias people go to and check out how their fashion leaders coordinate their clothes.
I am passionate about making a difference in the lives of others helping solve clients' challenges through digital marketing.
I have more than 25 years experience in the digital marketing space in the areas of SEM, SEO, Email, Display, Social Media, Affiliate Marketing, E-commerce (including Amazon, Rakuten and a travel site), Website Development including UX and Content Development, Landing Page Optimization, Website Analytics etc., particularly in the Asia region.
Since 2009, I have been focused on working with clients mainly Fortune 500 global clients (High Tech, Software, Travel, Apparel, Rental Office, Social Media, Automotive etc.) on the agency side.
My responsibilities include developing local strategies with my teams and clients, overseeing and directing the account team on execution of the tasks to fulfill agreed objectives as well as driving business development opportunities across the Asia market. I am highly experienced in campaign execution and optimization which includes working effectively with the creative team.
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