If we set #Bid #Strategy to #Maximize #Conversions but #KPI to #CPC, there is conflict as lower #CPC doesn’t always lead to higher #Conversion. But, #DV360 can drive more #Conversions keeping #CPC low, utilize #Daily #Budget at once. Test is recommended @GMktgPlatform #DV360
DV360 can drive more #Conversions keeping #CPC low, utilize #Daily #Budget at once.
Published by Taro Kaji
I am passionate about making a difference in the lives of others helping solve clients' challenges through digital marketing. I have more than 25 years experience in the digital marketing space in the areas of SEM, SEO, Email, Display, Social Media, Affiliate Marketing, E-commerce (including Amazon, Rakuten and a travel site), Website Development including UX and Content Development, Landing Page Optimization, Website Analytics etc., particularly in the Asia region. Since 2009, I have been focused on working with clients mainly Fortune 500 global clients (High Tech, Software, Travel, Apparel, Rental Office, Social Media, Automotive etc.) on the agency side. My responsibilities include developing local strategies with my teams and clients, overseeing and directing the account team on execution of the tasks to fulfill agreed objectives as well as driving business development opportunities across the Asia market. I am highly experienced in campaign execution and optimization which includes working effectively with the creative team. View more posts
